What Are the Steps Associated with Getting a Trademark?


In common law countries such as Australia, Canada, the United Kingdom and the United States, registration is not required for you to acquire trademark rights. These countries recognize both unregistered and registered rights, however, not all countries do so. Some countries only recognize trademark rights upon registration.

For European countries, you can register in each country, or you can opt for a European Community trademark registration for Europe as a whole, which simplifies the application process to just one filing.

You can learn more about the European Community trademark by visiting the Office for Harmonization in the Internal Market (Trade Marks and Designs).

Unregistered trademark rights extend only to the geographic area in which consumer goodwill has been acquired through use. In contrast, registration confers countrywide rights (even if you are only using your trademark in one small area of the country). It also provides notice of your trademark rights in each jurisdiction in which you register.
Last modified: Friday, 4 September 2020, 11:56 AM