Foundations of IP Strategy

WHAT ARE THE LESSONS LEARNED FROM THE HASBRO EXAMPLE?

• In certain industries, especially in creative and entertainment industries, traditional enforcement methods might be entirely undesirable options because of the following:

• consumer backlash and the long-term business consequences of suing your fan base; and 
• the advent of new copying technologies (such as 3-D printers) that make enforcement more complex and costly.

• As a result, balanced and fair licensing arrangements and strategic partnerships may serve as a more effective way to preserve your IP and enhance its value by creating positive brand association and generating goodwill.
  
  

• This strategy can also provide new revenue streams for your company.